2024 folk music season heats up Lijiang tourism market

2024-09-12 16:19 0

/PRZWT/Lijiang, September 12, 2024 - "Looking forward to your return, my little baby, looking forward to your hug, my little baby"

"How I want to hold your hand, lie on that hillside, and listen to you quietly, your happy past"

On the evening of September 7th at 20:00, as the summer band sang the popular folk song "Little Baby", the emotions of the audience and tourists were instantly ignited by the music.

Folk songs are moving songs, but also the poetry of life. On the night of the 7th, the ancient city of Lijiang was charming and crowded. The 2024 Lijiang folk music season final election was held warmly in Yuhe Square, the ancient city.

The performance officially kicked off in the summer with the band's song "Little Baby", and many wonderful folk songs such as "Lijiang", "Tick Tick", "I'm Waiting for You in Lijiang" were staged in turn. 15 folk singers such as Wang School, Xia Jinyu, Don't Ask Is a Friendship Song, Sunny Sisters, Shen Jiayi, Sunny Qingcheng Xiaoxiao, and Lijiang Sunny Day took the stage one after another. They used their simple and infectious voices to evoke people's youthful memories.

On the stage, the singers took turns with bass, tambourine and other instruments, singing their feelings and understanding of life into the hearts of the audience. More and more citizens and tourists stopped and gathered in front of the stage. They either danced their glow sticks or sang along softly, fully immersed in the world of folk music.

"When I hear the singers singing familiar folk songs, I want to play the tambourine with them. I feel like playing the drum with the rhythm, and my whole body and mind will be happy and relaxed," said Tao Ran, a tourist from Jiangxi who watched the performance.

It is understood that the 2024 Lijiang folk music season is sponsored by the Propaganda Department of the Lijiang Municipal Party Committee and Beijing Kuaishou Technology Co., Ltd. This folk music season has taken the form of online live broadcast, story broadcast, and offline roadshows. During the 5-day roadshow stage from August 30 to September 3, 36 singers and bands carried out nearly 100 roadshows in Lijiang Ancient City, Yulong Snow Mountain Blue Moon Valley, Baisha Ancient Town, Shuhe Ancient Town and other scenic spots. In the end, more than 10 contestants stood on the stage of the general runoff.

On the evening of the 7th, the finalists of the Lijiang folk music season, after 3 rounds of competition such as live streaming host personal battle, assistant help singing, and the championship and Asian runner-up battle, and according to the on-site audience voting score and online list ranking score, Finally, Xu Xiangyang, Chen Juju, and Shen Jiayi won the championship and Asian runner-up respectively.

This event attracted many citizens and tourists to participate and watch offline. Online, topics such as "Lijiang Folk Music Season" and "Songs in Fireworks" were viewed more than 910 million times. Folk music is injecting vitality into the development of Lijiang's new cultural tourism business.

In recent years, Lijiang has attracted a large number of young people and musicians who yearn for romance and pursue their dreams with its rich cultural tourism resources, forming a unique urban folk music ecology and an inclusive living atmosphere. Folk music has also "taken root and thrived" in this land, becoming a very attractive symbol of the local area.

The 2024 Lijiang folk music season is a cultural tourism project planned and built on the natural scenery and human resources of Lijiang. Since the launch of the music season on August 9, a beautiful folk song has attracted tourists. "Follow the folk songs to travel, walk on the songs to Lijiang", now, "go to Lijiang to listen to folk songs that you can't bear" is becoming an option on the travel list of many tourists.

In addition, Lijiang has also developed a number of new tourism formats such as the "Drop of Water Passing Through Lijiang" study season, the "Summer Resort · Camping Paradise" Lijiang camping season, the "Meet Mufu" night tour program, and the "Mosuo" Women's Walking Conference on Lugu Lake, allowing tourists to transform from "spectators" to "participants" and experience the charm of national culture firsthand.

According to statistics, from July to August this year, Lijiang summer tourism received 16.8363 million tourists, an increase of 11.35% year-on-year. In July, Yulong Snow Mountain received more than 30,000 tourists on the highest day, setting a new high; Lijiang Ancient City received about 230,000 tourists per day; Lijiang Eternal Love Scenic Area received about 50,000 tourists per day; Lijiang summer air tourism market has also repeatedly hit a record high. In July and August, Lijiang Airport transported 913,000 and 983,000 passengers respectively, and the passenger throughput increased by 8.9% year-on-year. The vigorous development of new business forms of cultural tourism has added new highlights to Lijiang tourism, enriched the connotation of Lijiang tourism, and effectively promoted Lijiang's economic and social development. (Xiao Lin)

Source: Corporate press release
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