Liupanshui, August 9, 2024 - As the July heat wave sweeps through every corner of the city, people are eager to escape the hustle and bustle of the city and find a cool and pure land. It is in this expectation that Liupanshui joined hands with Liupanshui, China to bring the third Liupanshui Cool Festival, with the theme of "Six Gods in Hand, Cool Immediately Start the City", injecting a fresh coolness into the busy urban life.
From one point to one road to one city, the third Liupanshui Cool Festival not only created a cool city in Liupanshui, but also passed this cool power to every young person who pursues nature and longs for relaxation from online to offline.
Online traffic detonates, national UGC carnival
From July 22nd to August 5th, the 3rd Liushen Cool Festival Online Challenge was launched on the Douyin platform. Through the fun stickers and customized BGM of Douyin's big-name surprise day, the creative enthusiasm of the whole people's UGC was successfully stimulated, and more than 250 million exposure was achieved. More than 50 KOLs and Internet celebrities, such as tens of millions of travel bloggers Fang Qi, millions of bloggers Chen Xiangxianxian, Li Wawa, etc., formed a powerful KOL matrix, which triggered a heated discussion and viral spread of the 3rd Liushen Cool Festival across the country.
Offline cross-border cooperation to create an immersive experience
On July 11, the offline launch of the 3rd Liupanshui Cool-off Festival was the first to open in Liupanshui. At the launch meeting, Liupanshui Brand, Liupanshui Municipal Government and representatives of the Cultural Tourism Bureau jointly announced the cross-border cooperation between the two parties, marking the official launch of the Cool-off Festival. This launch event not only brought an immersive cool experience to tourists, but also realized the deep interaction and emotional link between the brand and users.
Summer carnival in Cool City, a phenomenal event
Around "The Six Gods are in hand, and the coolness will start the city immediately", the Six Gods let all "expensive" customers feel cool from the first step in Liupanshui. When they came to the high-speed rail station, the exclusive smell of the Six Gods stock solution in summer came through the device. Immediately after leaving the station, they saw the Six Gods cool service station. The mint waterfalls and giant mint leaves set up in the whole city created a unique atmosphere of the Cool City. Visitors spontaneously participated in the activities and took photos of the clock in a group photo, forming a phenomenal social topic.
Open a new chapter in business and cultural tourism with cultural and plastic tourism
Liupanshui, as an officially certified "cool city", its 19 ° C summer provided the perfect stage for the 3rd Liupanshui Cool Festival. Liupanshui joined hands with Liupanshui to hold the 3rd Cool Festival, hoping that every tourist can take this cool home by using Liupanshui products, escape from the busy urban life and enjoy the relaxation from nature.
