/PRZWT/SHANGHAI, August 7, 2024 - On July 29, the four-day China International Digital Interactive Entertainment Exhibition (ChinaJoy) ended successfully at the Shanghai New International Expo Center. Youku Animation, one of the main exhibitors, has once again become the focus of the digital entertainment field with its unique national style element design and cultural interactive atmosphere. This event not only showcased Youku Animation's deep cultivation and innovation in the field of new national style animation, but also showcased its outstanding achievements in content creation and cultural inheritance.
The six popular IPs are strongly assembled, and the immersive experience detonates the scene
The booth of Youku Animation is centered on six popular IPs such as "Cangyuan Map", "Young White Horse Drunk Spring Breeze", and "Senior Brother Ah Senior Brother". It uses cutting-edge space design concepts to perfectly integrate national style aesthetics with modern technology to create breathtaking theme exhibition areas. These exhibition areas are not only visually stunning, but also eye-catching in terms of interactivity. Themed puzzles, replicas of the same paper characters in anime, and painted graffiti not only ensure fun, but also upgrade to bridges for in-depth experience of animation culture and character stories, allowing visitors to establish emotional links with characters across the screen during the process of participation. Finally, through the series of several major IP chapter sets, visitors can enjoy a wealth of exhibition options and gradually deepen their understanding of the Youku anime universe.
At the same time, the Youku animation scene has specially added an intangible cultural heritage paint fan production experience area, where visitors can make and render their own national style fans by hand. After painting with paint in the water and the fan swaying and rotating, the brilliant colors of oriental aesthetics dance in their hands, and also push the national style atmosphere of the scene to a climax.
Technology empowers, explore new national style, more possible
Youku Animation has been working hard to uphold the concept of spreading "new national style". This exhibition is the first time to use the interactive large screen of electronic ink painting as a carrier, which pushes the integration of national style elements and modern technology to a new height, and also brings a new national style experience to tourists.
Through the ink-and-wash interactive device, the image of the tourist is captured and rendered in real time on the screen in traditional Chinese turquoise. With every move, the tourist seems to be drawing a vivid ink-splashing picture in person. The entanglement of azure subjects and the colorful elements of fallen leaves not only recreates the essence of Chinese classical aesthetics, but also outlines the freehand brushwork and agility of new Chinese style in the dynamic. With the blessing of motion capture digital technology, Youku animation has given new forms of traditional aesthetics, adding a unique Chinese romance to the scene. Every tourist can immerse themselves in the charm of the national style in the interaction of light and shadow.
It can be said that the booth of Youku Animation at 2024ChinaJoy is not only a concentrated display of New National Style Animation, but also an important attempt to build the values of Eastern civilization through animation. By enhancing young users' awareness of the "new" national style culture, Youku Animation shows national self-confidence, and also opens up a new path for the inheritance and innovation of traditional culture.
Deeply cultivating the national manga track, Youku animation leads the "new" national trend
At the ChinaJoy Summit Forum CDEC, Song Pengkai, head of Youku Animation Content and Marketing, shared the vision of building a "new national style" and creating a brilliant future together, demonstrating Youku Animation's far-reaching thinking in cultural inheritance and innovation.
In the exploration of new themes, Youku Animation is dedicated to exploring original themes and content to continuously satisfy the young group's desire for a new national culture. The creation of new stories inherits and upgrades the chivalrous essence of traditional Chinese culture, expressing it from a new perspective and narrative. In the presentation of new images, Youku integrates Guochao aesthetics and global popular aesthetics, excavates and recreates traditional Chinese cultural elements, and endows the works with a unique visual style.
As "watching the new national style and going to Youku Animation" has become a consensus among more and more people, Youku Animation will continue to lead the national trend, create more excellent works with the value of the times, and make the new national style animation a bridge connecting tradition and modernity, nation and world, and promote the dissemination and sustainable development of Chinese culture.
