/PRZWT/SHANGHAI, July 26, 2024 - From July 18 to 20, 2024, the 117th China General Merchandise Fair was held at the Shanghai New International Expo Center. More than 5,000 well-known brand exhibitors gathered at the Shanghai General Merchandise Fair, and 100,000 + professional visitors started the "buy buy buy" mode. The general merchandise exhibition is a "two-way run" between exhibitors and professional buyers, promoting efficient connection between supply and demand. Exhibitors are concentrated on showing new ideas and retaining users. Among them, Zhang Xiaoquan, a century-old brand located in booth B52-B57 of Hall W1, "Meets Friends with Products", has become the popularity king of the exhibition with ingenuity, and uses good products, good discounts, and good services to create a consumption, experience, and interaction boom.
Treasure new products, classic old products are in action
If you want to stand out at the exhibition with a flood of people, you must first come up with good products. With a history of nearly 400 years, Zhang Xiaoquan, with his profound historical heritage and pioneering and enterprising spirit, handed in the excellent answer sheet in the exhibition - introducing classic old products that can stand the test of practice and new treasures that make people shine.
The ancient forging series knives with ingenuity and the streamlined geometric moon shadow set with "black technology" are especially "eye-catching" at this general merchandise fair. Many consumers stop and feel Zhang Xiaoquan's classic products and sincere new products. Zhang Xiaoquan uses ingenuity to rejuvenate, so that quality knives can be understood and experienced by more consumers.
Multiple interactive and fun experiences, common joy online and offline
Establishing close connection with more consumers is an important goal that many brands strive to achieve in the exhibition. In order to let new and old friends feel the charm of Zhang Xiaoquan up close, Zhang Xiaoquan uses the interaction of food and play clocks in order to attract consumers and retain consumers with professional craftsmanship. Zhang Xiaoquan set up a special interactive experience area at the booth, and opened a melon eating area, a good luck buff area, and a live cloud interaction to open up online and offline interaction channels.
It is understood that Zhang Xiaoquan has launched the "Please Mom Eat Melon" activity since Mother's Day this year, and has covered 7 cities and more than 5,000 consumers. This exhibition also invites the "Quan family" at the exhibition site to eat melons, allowing users to experience Zhang Xiaoquan's unique ingenuity and coolness in the surging heat.
In addition, Zhang Xiaoquan also prepared 500 + interactive gifts for on-site consumers, and consumers only need to participate in the on-site interaction to receive them for free. From merchandise gift boxes, seed poetry collections to IP mobile phone holders, and fan sachets, Zhang Xiaoquan showed the vitality of time-honored brands in the new era in the subtle places around the merchandise, and skillfully transformed the small exhibition hall into a stage for IP-themed activities to deepen the brand experience of on-site consumers. In addition to the experience, Zhang Xiaoquan also equipped professional explanations on the spot, from kitchen utensils maintenance to use skills, to answer questions and solve doubts for online and offline consumers at the same time and ensure the consumption experience.
The end is the exhibition, and what remains unchanged is ingenuity. In this annual home furnishing general merchandise feast, Zhang Xiaoquan played a fun and interactive "combination fist" on the basis of good steel and fine work. From every sharp blade, every novel interaction, and every considerate service, Zhang Xiaoquan listened carefully for the common pursuit of a better life.
