/PRZWT/Shenzhen, August 28, 2024 - On August 26, JD.com Home Appliances held a children's category trend and new product launch conference in Beijing with the theme of "One Road Children Act Dream Building Home". At the meeting, JD.com joined forces with Aiguole, Genji Muyu, Hasbro, Rollai, Taifugao, Nippon and other big names in the industry to focus on trends such as health, growth, integration, and appearance fun, and released a number of blockbuster trend new products, including children's furniture, children's eye protection lamps, children's bedding, children's water cup tableware, and household appliances, etc., to meet the needs of five major parent-child life scenarios such as bedroom sleep, learning and charging, and catering and dry meals, and create a safer, environmentally friendly, and healthy growth environment for children.
With the increasing importance of family education, parents pay more attention to their children's learning environment. According to JD.com data, in the first half of this year, the number of transaction users of children's tables and children's chairs increased by 44% and 25% respectively year-on-year. In order to create a better learning environment for children, JD.com has a variety of new children's learning table and chair sets with lifting and environmentally friendly materials, such as Aiguole Coffee Cat Extreme Edition table and chair set, widened version of large-size desktop, enhanced storage function, flexible adaptation to the height change of children aged 3-18, to accompany children's learning and growth. Professional eye protection lamps have become rigid needs of families. Hasbro long table desktop street lamps and rectangular large screens have greatly improved the light area and uniformity to meet the reading needs of parents and children. The demand for children's storage continues to rise. From January to July this year, the sales of children's lockers on the JD.com platform increased by 82% year-on-year. JD.com joined forces with LINSY KIDS and Yaya to create a variety of new storage products. Among them, LINSY KIDS cute bear storage cabinet is made of solid wood material, which is healthy and environmentally friendly, and a variety of combinations make home life orderly. Small apartment can choose Yaya cheese cheese bookshelf, cheese cheesecake dry pattern has high value, small body and large capacity, can accommodate 200 + books.
JD.com trend data shows that high-tier cities choose compact children's room integrated children's furniture user growth of up to 40% year-on-year. Based on this, the new Genji wood language cloud half-height bed on JD.com, upper sleeping, lower storage, learning and entertainment, rational use of space. High-quality children's pillows create a comfortable and healthy sleeping environment for children. Rollai Children launched a new breathing pillow, which is breathable and not sweaty, cares for the cervical spine, and the healthy material of the same origin of the pacifier protects the baby's healthy sleep. Children's environmental protection issues have become the core elements of family decoration. Painting children's rooms requires high-standard children's paint. Nippon Jing Yaju Children's Paint 15L set has obtained international authoritative environmental protection certification. It is antibacterial, mildew-proof, and scrub-resistant and easy to take care of.
JD.com has also joined hands with the brand to bring a lot of water cup tableware and toiletries. Data shows that children's fingerprint cups, children's titanium cups, and IP children's thermos cups have grown rapidly this year. The new and cute, safe and healthy BABLOV pure titanium thermos cup on JD.com, as well as the MIKAPU fingerprint thermos cup that supports fingerprint unlocking, etc., meet the healthy drinking water needs of children. Children's dental health needs special protection. The usmile electric toothbrush Q20 has been upgraded with a cushioning design, which is comfortable and does not shock teeth. Innovative bone conduction music makes brushing teeth more interesting. There are also new products such as Taifugao children's lunch box that is convenient for school to bring meals, and the Bobovic children's milk pot that is multi-purpose for cooking, etc., to meet children's diverse life needs.
In order to allow consumers to buy reliable and environmentally friendly products, JD.com will also launch the "Safe Children's Products, Collection and Marketing Strict Selection" project together with industry brands, and create the most environmentally friendly, safest and most reliable children's life preferred platform for users through strict selection of products higher than national standards. In addition, JD.com also specially launched children's furniture ring insurance, so that consumers can worry about it.
In terms of children's services, JD.com provides an integrated service for children's table and chair sets, which can be delivered and installed at one door. Children's mattresses, lighting and other categories also support trade-in services, which are not only more cost-effective for old items, but also can be delivered, dismantled, installed, cleared and transported one by one, which is efficient and worry-free.
At the press conference, JD.com Home Appliances Children's Trend Parent-Child Season was also fully launched, not only assembling many trending new products, but also bringing great discounts of up to 50% off carefully selected items, allowing consumers to rejuvenate their children's living space at affordable prices. Open the JD.com APP and search for "Children's Walk All the Way" to log in to the online venue for purchase.
It is worth noting that recently, JD.com Home Appliances and Home Furnishings and JD.com Travel held a "Outdoor Limited Time Adventure" fun adventure parent-child interaction activity at the ******* Yanqing clubmed parent-child hotel. In addition, the theme parent-child room jointly customized by JD.*****nd ******* Yanqing clubmed will also be launched soon, with three themes of pink fairy tales, growth paradise and dream space to create richer and more interesting experience activities for consumers.
In the future, JD.com will also continue to bring safe, environmentally friendly, and practical children's home appliances, as well as value-added discounts and worry-free services. While providing a more convenient and efficient shopping experience for every family, we will jointly safeguard children's growth every step of the way.
