/PRZWT/SHANGHAI, June 21, 2024 - On the evening of June 16, 2024, the graduation night of Fudan University, which was exclusively named by Leader, opened with the theme of "City on the Clouds", which symbolizes not only the pursuit and yearning of every student's dream, but also the nostalgia for campus time and the infinite hope for future work and life. This graduation season of Leader and Fudan University cooperated with Fudan University to help college students who are about to enter the society to find a more suitable lifestyle, so that they can rest assured to pursue their own "City on the Clouds".
Youth, not the same, Leader accompanies you, pursuing the "city on the clouds".
Some people say: "College students are like clouds, not only carrying the dreams and longings of youth, but also showing the personality and style of freedom and changeability and infinite possibilities." As a life development partner for young people, Leader always pays attention to Generation Z's interests and values. The graduation night of Fudan University in 2024 is one of Leader's active explorations to become a life development partner for young people. It aims to help college students find a more suitable lifestyle in the turning point of life, grow with them, and let them rest assured to pursue their own "city on the cloud".
In addition, before the party began, Leader specially tailored four life scenes for Fudan students: "Unbridled Go Wild", "Adorable Pet Gathering", "Black Party", and "Exquisite Female Heroine". He hoped that the students of Fudan University would start their graduation journey in this midsummer, go to their dreams and become the "Leader" of their new life!
It is worth mentioning that Leader's exploration has never been limited to on-campus or off-campus, nor has it been limited to the home appliances themselves. As early as May 2022, Leader has launched the Y Alliance program to explore a more suitable lifestyle for Generation Z by uniting many young lifestyle IPs and brands in China. On May 24 this year, Leader and Kuaishou "Super Interesting Live Room" jointly held a unique live broadcast event in Chongqing - "Your Training Department Tribe" Brand Birthday Party ". On May 26, Leader officially announced that the life development ambassador: Chen Zheyuan, the new generation actor, will work with Leader to bring more positive life power to young people. On June 6th, Leader joined forces with Y Alliance partner Ruilan Automobile from home to car to give your camping life a new way to open, which also indicates that more branches will be opened one after another in the future. It is expected that with the support of more new generations, Leader will continue to iterate and innovate, driving "your life" to continue to advance.
Youth, do not end, Leader, you open the next scene.
Youth never ends, dreams set sail again. In this era of diversity, every choice can show the unique style and unlimited potential of young people. Whether it is a college student who is about to enter the society, or a refined quality single aristocrat, who likes pets, trendy clothes, beauty, as well as lazy young people who pursue cost performance and crazy young people in a fast-paced life. Leader can always start from the pain points of different Generation Z young people to create an exclusive suitable living space for Generation Z. This time in the "Summer Life Rubik's Cube", a variety of Leader products are exhibited, Leader's zero-embedded aesthetic free embedded refrigerator, to preserve freshness and protect quality life; Leader cloud washes bubble washing machines, pets are not afraid, laundry is faster and cleaner; Leader rotor air conditioner, rotating with wind wings, comfortable and not blowing people; Leader's flexible bath Xiaoxian "mirror" electric water heater, easy to install, no need to change gall; Leader small supercar smart screen TV, instant play, quick to be happy; Leader building block coffee machine: coffee taste is in place; Leader bag coffee machine, your Mobile inspiration charging; Leader Aurora aromatherapy machine, your little magic box of atmosphere, experience the sensory quartet. These products not only retain the fashionable appearance that meets the minimalist aesthetics of modern young people, but also take into account the relaxed life brought by Kuaijing smart technology.
As a young home appliance brand created by Haier Zhijia for the new generation, Leader aspires to become a life-forming partner for young people. The different demands of Generation Z at multiple life stages can be transformed into Leader's R & D inspiration to adapt products, technologies and services to diverse life scenarios. Leader is constantly breaking through the inherent thinking boundaries of home appliances, exploring partnership home appliances with users with innovative design, rich color selection, personalized development services and highly intelligent empathy.
