/PRZWT/Hohhot, September 2, 2024 - On August 23, the 2024 China Kitchen Appliance Industry Summit Forum, guided by the China Household Appliances Association and hosted by China Home Appliances Network, was grandly held in Hohhot. The summit, with the theme of "Rejuvenation is Right, Free Taste", brought together many elites and leading brands in the kitchen appliance industry to discuss the future development trend and innovation direction of the kitchen appliance industry. In this industry feast, Linnei won two heavyweight awards, Brand Award and Product Award, for his outstanding market performance and technological innovation.
Upgrade and Redefine Kitchen Life
With the advancement of science and technology, the improvement of living standards, and the change of consumption concepts, consumers' role and positioning of kitchens and kitchen appliances in their lives have undergone significant changes. The kitchen has been given the meaning of improving the quality of life and enjoying the pleasure of cooking. In March this year, the State Council issued the "Action Plan for Promoting Large-scale Equipment Renewal and Trade-in of Consumer Goods", which aims to promote the transformation of people's lives towards energy conservation and health through the elimination of old appliances and the renewal of new appliances, so as to improve the quality of life.
In this context, the kitchen appliance industry is experiencing unprecedented changes and opportunities. Xu Juan, director of the marketing department of Shanghai Linnei Business Headquarters, said in her speech at the summit forum that there are two points to focus on in the trade-in process, one is product power. From the user's perspective, what are the pain points of users and what products do users need; the other is service. When a user wants to replace a new one, there are many pain points and slots. It is necessary to combine the user requests in the Chinese market to provide a one-stop overall service solution. Shanghai Linnei will continue to adhere to the spirit of craftsmanship and continue to launch products that lead the market demand. At the same time, it will also broaden the product matrix to meet user requests in multiple dimensions and create a healthier lifestyle for users.
Won two major industry awards to lead the trend of industry innovation and development
As a leader in the kitchen appliance industry, Linnei has always been at the forefront of the development of the industry. In the wave of "trade-in" environmental protection, Linnei actively responded to the call of the state, took the lead in launching a series of preferential policies and considerate services, and launched a series of actions online and offline to benefit consumers.
In Shanghai, Linnei participated in the "Shanghai Green Smart Home Appliance Consumer Carnival" activity, and 73 Linnei products were selected for the new list, covering products in Linnei stores that meet the record of China Energy Efficiency or Water Efficiency Labeling Network and achieve first-class energy efficiency, as well as Linnei "Water Heater + Kitchen" packages.
At the same time, Linnei joined hands with JD.com, Red Star Macalline and other industry giants to jointly launch a strong trade-in subsidy program, deeply integrated into the "value-for-new" theme activity of Douyin Mall, online and offline go hand in hand. Online, use the power of digital platforms to expand influence; offline, through the distinctive "trade-in" bazaar, consumers can enjoy unprecedented benefits and convenience while experiencing the new fashion of green life.
This series of measures has not only promoted the upgrading of kitchen appliances, but also brought consumers a healthier and more comfortable cooking experience, which has won widespread praise and praise. At this summit forum, Linnei won the "Trade-in Pioneer Brand" award.
With the continuous advancement of technology and the increasing diversification of consumer demand, the kitchen appliance industry is facing unprecedented development opportunities and challenges. Since its establishment, Linnei has always adhered to the concept of technological innovation, continuously invested in R & D resources, and launched a series of innovative products with independent intellectual property rights. The new "Avenue" series full-scene kitchen appliances have successfully won the "Innovative Product" award for their outstanding performance in intelligent technology and user experience.
The award-winning Linnei "Avenue" series full-scene kitchen appliances are based on Linnei's accurate insight into current consumption trends, launching products with greater firepower, greater air volume, and greater capacity to meet the current diverse household consumption needs. Among them, the gas stove RB-2RLM1 is refreshed again at the peak firepower, with a maximum of 5.2kW stir-fry fire, which is more suitable for the needs of Chinese families. At the same time, the left and right stoves are equipped with intelligent temperature sensors, which can realize safety protection such as anti-dry burning and anti-accidental flameout; the maximum air volume of the hood BH-QH02GDL can reach 30m ³/min, instantly absorbing oil fumes, even if stir-fried, it can keep the kitchen fresh; the micro-steaming, baking and stewing machine SKZWDQ52-EG has a large capacity of 52L, which integrates a variety of functions and easily meets Chinese and Western cooking; the dishwasher WQD18-EG has a large capacity of 18L, and the pots and pans during cooking and dining can be washed at one time, high temperature disinfection, bacteriostatic storage, and healthier to use.
Winning two major awards this time is not only an affirmation of Linnei's past efforts, but also an incentive for future development. As a century-old brand, Linnei will continue to adhere to the concept of "creating a healthier lifestyle", and continue to launch more innovative products that meet market demand and lead the industry trend, bringing consumers a more convenient, efficient and healthy cooking experience. At the same time, Linnei will continue to play the role of an industry pioneer and continue to promote the green development and sustainable development of the kitchen appliance industry.
