/PRZWT/Guilin, June 19, 2024 - Recently, MediaTek and Discovery Channel jointly held a video exhibition of Tianji with the theme of "Transcending the Extreme Realm, Seeing the Core Realm". The event site was located in Yangshuo, Guilin, our country. The scene showed pictures of Yangshuo's magnificent landscapes, as well as the extreme moments of rescue team members training on the rock wall. Surprisingly, these challenging moments were captured by smartphones equipped with the flagship chip of the Tianji 9300 series, which shows the breakthrough of Tianji's flagship imaging technology. This means that even in extremely complex environments or lighting conditions, smartphones equipped with the flagship chip of Tianji can present images comparable to professional equipment. This will provide professional image creators with more convenient and lightweight equipment options, while allowing ordinary people to easily record beautiful moments in their daily lives.
Since 2022, MediaTek and Discovery have continued to cooperate across borders, shooting and producing programs such as "Exploration Leap to Extraordinary" and "Exploration of Multiple Ecology: Hainan" on smartphones equipped with the flagship chip of Tianji, and deeply exploring the video stories of humanities, art and natural ecology with professional images, winning the attention and love of global audiences. In 2024, the two sides joined hands again to jointly launch a new program "Chasing Breakthrough Exploration Limits". The program continues the exploration of the theme of harmonious symbiosis between man and nature, vividly demonstrating the rescue training process of rescue team members constantly surpassing themselves and breaking through the limits. Such a professional documentary was filmed by a smartphone equipped with the flagship chip of the Tianji 9300 series, vividly recording the moving moment of the wilderness rescue team led by Sun Lingye, the medical director of the Asian region of the International Field Medicine Association, on the rock wall of Yangshuo, breaking through itself. This not only shows that MediaTek's innovation in flagship imaging technology has achieved extraordinary results, but also fully reflects the humanistic care of Tianji Imaging by focusing on the theme of harmonious coexistence between man and nature.
Tianji flagship core helps image creators break through the limits
In the development of mobile computing photography, the realization of imaging capabilities is inseparable from a high-performance, high-energy-efficiency, and low-power SoC. The pioneering Tianji 9300 series adopts an all-core architecture, breaking through the traditional design of previous mobile platforms, challenging the limits of performance and energy efficiency, providing a powerful performance base for Tianji Imaging, and is equipped with the flagship ISP image processor Imagiq 990, which supports AI semantic segmentation video engine. It can perform 16-layer image semantic segmentation, analyze each frame in real time, and optimize the color, texture, noise, and brightness of the video to make the video recorded brighter, sharper, and more detailed, making the video captured by users more textured. In addition, the Imagiq 990 has upgraded the dual engine of depth of field and light spot, which can present a cinematic light and shadow effect when recording 4K video. The picture has a better sense of depth of field and more flexible light and shadow.
The Dimensity 9300 also integrates the OIS optical anti-shake special core, which can significantly improve the anti-shake operation speed and film formation rate. In sports scenes and low-light environments, the shooting is more stable and clearer. At the same time, the support for the full-pixel focus superposition 2x lossless zoom function can not only ensure accurate picture capture, but also ensure the telephoto shooting ability, bringing more creative inspiration to users.
In addition, at a time when generative AI continues to revolutionize the smartphone user experience, the Tianji 9300 series is based on MediaTek's seventh-generation AI processor NPU 790, with a built-in hardware-level generative AI engine, deeply adapted to the Transformer model, providing faster and safer end-side AI computing power. Landing on the image, Imagiq 990 ISP and NPU790 are deeply coordinated, relying on AI computing power and generative AI technology, for different shooting scenarios, providing powerful imaging foundation and AIGC creation functions for the vivo X100 series and OPPO Find X7, presenting a rich flagship-level imaging experience. Even in outdoor photography with changeable environments, users can easily capture wonderful moments.
Join hands with mobile phone manufacturers to create rich image functions, and the image will create more films
In the world of outdoor photography, the interweaving of light and color provides photographers with endless creative inspiration. However, the rapidly changing photographic conditions place higher demands on photographers' skills and acumen. The OPPO Find X7 equipped with the Tianji 9300 has a super light and shadow three-main camera system, which can help image creators to compose pictures across light and dark in photography, and the texture can be easily retracted. How strong is the flagship image of Tianji? Let's find out from the shooting samples.
The fishermen and background blur and purity in the photo are excellent, highlighting the outstanding performance of the smartphone equipped with the flagship chip of Tianji in capturing rapidly changing scenes - the details and clarity of the photos are greatly guaranteed under complex lighting conditions. Under the powerful capabilities of Imagiq 990, the face details of the fishermen in the photo are rich, the skin texture is real and natural, and the rich and real color reproduction in complex light and shadow also makes the whole picture more textured.
In this night scene of Yangshuo, with the help of depth of field engine and HDR technology, the overall depth of field is distinct, and the details of the overall light-dark relationship are properly handled. While retaining the details of the dark parts, the exposure of the bright parts is more in line with the naked eye, making the subject more prominent and creating a deep and layered image effect.
When shooting during the day in the same scene, with the blessing of the flagship image of Tianji 9300, the color of the proof is very rich, with distinct layers, natural and accurate color transition, and the clarity and brightness of HDR are fully reflected here again. Moreover, the light and shadow changes are properly handled, and the overall light of the photo is soft, without overexposure or underexposure, showing high-precision light and shadow processing capabilities.
Thanks to the powerful image computing power of the Imagiq 990, in this photo of the rescue team taken by OPPO Find X7, the depth of field of each character is distinct, the skin texture is naturally restored, and the mountains in the background also retain rich light and shadow, color details. This shows the profound attainments of Tianji Imaging in the field of portraiture, allowing users to take every shot in harmony with each other.
Overall, the OPPO Find X7, which is based on the Tianji 9300 flagship chip, provides users with a rich and convenient image creation experience, allowing users to easily achieve professional image standards for every photo they take.
In addition, with the powerful generative AI capabilities of the Tianji 9300, OPPO Find X7 also supports AI elimination function, supports the identification and elimination of multiple types of elements such as passers-by and objects, and generates natural filling images through AI large models, allowing creators to shoot at will even in complex scenes with rocks and trees.
Continuing technological innovation with professional and fearless spirit, Tianji professional imaging helps every user record precious moments
MediaTek's flagship chip has achieved remarkable results in the industry with its full-core architecture design, winning wide recognition from the market and users with its excellent performance and energy efficiency. At the same time, its breakthroughs in professional imaging technology have also achieved good results. Through cooperation with Discovery Discovery Channel, a series of programs filmed with smartphones equipped with the flagship chip of Tianji have successfully demonstrated the harmonious coexistence of man and nature, which has aroused profound reflection and widespread attention from the public on natural ecological issues. This fully demonstrates MediaTek's innovative strength in the field of professional imaging technology.
Looking to the future, MediaTek will continue to deepen its cooperation with mobile phone manufacturers to jointly promote the continuous progress of smartphone imaging technology. In addition, MediaTek will also be committed to exploring the deep integration of generative AI and image creation, through continuous innovation of computational photography effects, to bring users a better image experience. We expect that with MediaTek's continued efforts, users around the world can enjoy even better "what you see" image enjoyment.
