/PRZWT/August 2, 2024 - Recently, with the opening of the Paris Olympic Games, the public's enthusiasm for sports has also reached a climax. The world-renowned sports brand Adidas took this opportunity to launch the third chapter of the brand's new proposition, "GET YOU THIS," to inspire sports enthusiasts to let go of pressure and achieve self-breakthrough in enjoying the joy of sports. This has also become the best endorsement of the sports concept of the new generation of sports enthusiasts.
At present, people are paying more and more attention to sports experience, and the focus of sports has also shifted from the competitive level to the sports charm itself. The rapid growth of the road running group in recent years is a best example. According to the "2023 China Track and Field Association Road Run Work Report", from 2016 to 2019, the number of road running events with more than 800 people increased from 328 to 1,828, and the number of road running event participants increased from 2.80 million to 7.12 million. In 2023, these two figures grew again. According to the "2023 China Road Run Blue Book", a total of 699 road running events were held nationwide, with a total participation scale of 6.0519 million people.
The growth of the running crowd reflects the improvement of people's awareness of sports health. Running not only promotes health, but also helps to release stress and regulate emotions. For young people, running is a healthy lifestyle worthy of advocacy. In response to the call to help the whole people exercise, and also adhering to the original intention of "changing lives through sports", this year, Adidas joined hands with the China University Students Road Running League (CURA) sponsored by the China University Sports Association to enter Fudan University, Renmin University of China, Beijing Sports University and other universities to bring new experiences about running to college students.
It is worth mentioning that the purpose of CURA is to "cultivate college students' lifelong sports awareness and habits, and have a healthy lifestyle". Adidas Chinese College Student Road Running League through morning running, night running, training camps and other activities, combined with physical training, nutrition, rehabilitation, psychology and other theme training courses, to help college students get a diverse running experience, improve running norms and fun, make running a sport that is easier to stick to, and ultimately let more college students fall in love with running and enjoy sports happiness to win health. According to statistics, in the first half of this year alone, Adidas partnered with CURA to hold 1,725 activities, with 75,856 participants, covering 13 key cities and 31 key universities across the country.
To help the development of mass sports, taking running as an example, Adidas has paid attention to and promoted the development of running in the mass field for many years. In addition to encouraging young people to participate in running, it has also supported sports events such as the Beijing Marathon and the Shanghai Half Marathon for many consecutive years. In addition, Adidas has also actively promoted the construction of urban running facilities and the construction of the adidas Runners running community. It has launched the country's first year-round public welfare running base, adidas Runbase, etc.
In fact, whether it is support for running events or up the ante running products and services, Adidas has always been committed to creating a comfortable sports experience for the people involved, helping to enjoy the fun of sports more easily, which is also the embodiment of its new brand value proposition "YOU GET THIS YOU CAN".
