SAIC Audi CDO Tang Xujing: Jointly creating a "new species in the era of joint ventures" with the Audi brand

2024-06-25 17:02 0

/PRZWT/GUANGZHOU, June 25, 2024 - In the surging automotive market, SAIC Audi has attracted the attention of many consumers with its unique brand charm and forward-looking strategic layout. At the Guangzhou Auto Show, Ms. Tang Xujing, CDO of SAIC Audi, gave an exclusive interview to the media to share how SAIC Audi really starts from the user and meets the specific needs of people, as well as the company's future electrification strategy and channel construction plans.

Ms. Tang Xujing, CDO of SAIC Audi, said that SAIC Audi always puts users first, is guided by user requests, and constantly innovates products and services. At the Guangzhou Auto Show, SAIC Audi unveiled all its models, among which the Audi Q6 RS edition and the Audi Q5 e-tron "Bayern Munich" special livery version became the focus. These two models not only demonstrate SAIC Audi's strength in electrification and intelligence, but also reflect the company's deep insight and satisfaction for user requests.

In response to the rise of the medium and large SUV market, SAIC Audi launched the Audi Q6 specially designed for families. This model has a 6/7 seat real three-row large space and excellent comfort, which can meet the various needs of family travel. At the same time, the Audi Q6 is equipped with quattro four-wheel drive system and 9 airbags as standard, providing users with a full range of safety. Ms. Tang Xujing said that the launch of Audi Q6 is an important attempt by SAIC Audi to meet people's specific car needs, and it is also an important step for the company to deepen the layout of the medium and large SUV market.

In terms of electrification, SAIC Audi also spares no effort. The Audi Q5 e-tron, as the first pure electric model in the era of SAIC Audi electrification, adopts the latest design language of the family and is equipped with Audi's latest e-quattro electric four-wheel drive technology. This model not only has excellent cruising range and power performance, but also excels in intelligence. It is equipped with a new inductive digital cockpit and an open Asterix system, providing users with a rich intelligent service and entertainment experience. SAIC Audi CDO Ms. Tang Jingxu said that the launch of the Audi Q5 e-tron is an important breakthrough for SAIC Audi in the field of electrification, and it is also the company's profound insight and active response to the trend of future vehicle intelligence.

In terms of channel construction, SAIC Audi also has a clear plan and layout. Ms. Tang Xujing said that the company will continue to promote the new retail marketing model of "user-centered", and create more "SAIC Audi user centers" that integrate "new retail, warehousing, car inspection and delivery" to provide users with a more convenient and comfortable car buying experience. At the same time, the company will also increase the construction of innovative business circles. It plans to build 240 online dealers by the end of 2024, covering mainstream cities across the country, and is expected to deploy 300 by 2025.

When it comes to user service, Ms. Tang Xujing said that SAIC Audi will always adhere to the service concept of "being with users and letting users stand at the C position". The company will establish a close connection with users by building an APP and establishing a "Shanghai Austrian School" to listen to users' voices and meet their needs. At the same time, the company will also organize offline rider activities from time to time to strengthen the emotional bond between users and the brand.

Finally, Ms. Tang Xujing said that SAIC Audi will continue to work closely with Audi Group to jointly create a "new species in the era of joint ventures". The company will be user-centric and driven by technological innovation, and continue to launch more models and services that meet people's specific car needs, bringing users a better travel experience.

Source: Corporate press release
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